WOLLONGONG CENTRAL X EL OSO NEGRO
Client: Haben
Project Type: Public Art, Wayfinding
Project Role: Curation, Project Management, Delivery, Social Content
Talent: El Oso Negro
Location: Wollongong CBD
Project Outline:
Wonderwalls® partnered with Haben to transform a necessary safety feature into a vibrant public art piece.
This project involved:
Concept Development & Artist Selection: We collaborated with Haben to develop a creative solution for a safety wall located within a prominent dining precinct in the Wollongong CBD. This involved selecting renowned street artist El Oso Negro to bring the concept to life.
Design & Implementation: El Oso Negro created a visually striking and engaging mural that incorporated wayfinding elements, guiding shoppers through the dining precinct while enhancing the overall aesthetic of the space.
Project Management & Delivery: Our team meticulously managed all aspects of the project, including artist liaison, site preparation, material sourcing, and installation.
Social Content Creation: We created engaging social media content to promote the completed artwork, showcasing the transformation of a functional element into a vibrant public art piece.
Client Liaison & Reporting: We maintained consistent communication with Haben throughout the project, providing regular updates and ensuring the successful delivery of the project within budget and timeframe.
This project successfully demonstrated the power of public art to enhance the visitor experience while fulfilling a crucial safety function, transforming a necessary element into a visually appealing and engaging feature within the Wollongong CBD.