JUXTAPOSED WINES X WONDERWALLS

Client: Dodgy Brothers Wine
Project Type: Collaboration and Licensing
Project Role: Curation, Project Management, Artist Management, Delivery, Social Content
Talent: Trav MSK, Smug, Sarah McCloskey, Bronte Naylor
Location: Global
Project Outline:

Wonderwalls® facilitated a unique collaboration between Dodgy Brothers Wine and a select group of renowned Australian artists. This project involved:

• Artist Selection & Collaboration: We curated a diverse group of talented artists, including Trav MSK, Smug, Sarah McCloskey, and Bronte Naylor, whose distinct styles and aesthetic aligned with the Dodgy Brothers Wine brand identity.

• Licensing & Contract Negotiation: We negotiated licensing agreements between the artists and Dodgy Brothers Wine, ensuring fair compensation and protecting the intellectual property rights of all parties.

• Artwork Creation & Production: We oversaw the creation of unique artwork for Dodgy Brothers Wine bottles, ensuring that the artistic vision was effectively translated into high-quality, eye-catching designs.

• Project Management & Delivery: We managed all aspects of the project, including artist liaison, production schedules, quality control, and timely delivery of artwork.

• Social Content Creation & Marketing: We developed and executed a comprehensive social media campaign to promote the limited-edition wine bottles, showcasing the unique collaborations and generating excitement within the art and wine communities.

This project successfully leveraged the power of art and design to enhance the brand identity of Dodgy Brothers Wine, creating a unique and desirable product that resonated with a discerning audience.