GENERAL PANTS CO X BAFCAT

 
 

Client: General Pants Co.
Project Type: Content
Project Role: Content creation
Talent: Bafcat
Location: Canberra
Project Outline:

Wonderwalls® partnered with General Pants Co. to create engaging content featuring the renowned street artist Bafcat.

Project Role: Content Creation

  • Concept Development: We developed unique content concepts that showcased Bafcat's artistic process and his connection to the streetwear aesthetic, aligning seamlessly with General Pants Co.'s brand identity.

  • Content Production: We produced high-quality photography and videography documenting Bafcat's creative process, capturing his studio work, live painting sessions, and the final artwork.

  • Social Media Strategy: We developed and executed a targeted social media strategy to amplify the content, utilizing relevant hashtags and engaging with General Pants Co.'s audience.

  • Content Distribution: We distributed the content across various channels, including General Pants Co.'s website, social media platforms, and in-store displays, maximizing reach and engagement.

This project summary highlights Wonderwalls®'s key role in creating compelling content that effectively showcased Bafcat's artistry and strengthened General Pants Co.'s brand association with contemporary art and streetwear culture.