EL OSO NEGRO: LANEWAYS LIVE

 
 
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Client: Wollongong City Council
Project Type: Public Art
Project Role: Curation, Project Management, Marketing, Delivery.
Talent: El Oso Negro Location:
Wollongong CBD Laneway (Globe Lane)
Project Outline:

Wonderwalls® partnered with Wollongong City Council to enhance the vibrant Globe Lane precinct with a unique and engaging public art piece. This project involved:

  • Artist Commission & Concept Development: We commissioned renowned street artist El Oso Negro to create a visually striking and informative wayfinding piece for Globe Lane.

  • Project Planning & Implementation: We worked closely with the artist and the Council to develop and implement a project plan that seamlessly integrated the artwork into the existing laneway environment.

  • Creative Direction & Design: El Oso Negro created a captivating "old-school" hand-painted directory that highlighted the diverse range of bars, restaurants, and cafes located within Globe Lane.

  • Community Engagement & Promotion: We actively promoted the project to the local community and leveraged the artwork to enhance the visitor experience and attract new patrons to Globe Lane.

This project successfully transformed a functional wayfinding element into a captivating public art piece that enhanced the visual appeal and identity of Globe Lane, contributing to the overall vibrancy of the Wollongong CBD.